Product concept, advertising and sales

Product concept, advertising and sales are strongly related to each other. Usually a company produces goods based on what kind of business and branding it is which also called product concept. Topshop is a fashion clothing brand so that it mainly focuses on producing cloths. Since its has over 200 chain stores oversea, this is an international branding which means its target market is not only those who live in England but people around the world as well. After identifying its market, advertising management would deliver promotions through advertisements to both existent customers and potential shoppers. We also can say this is a step to bring in the consumer for the sales department. Finally, in store sales take care of the last task to persuade customers to make purchases.