Product Concept

In product concept, they are different types of consumer products such as business product, consumer product, convenience product, shopping product, specialty product and unsought product. My company Topshop is a fashion clothing retailer. Many stereotypes stores like H & M, Mango and Century 21 are Topshop’s competitors. That means a consumer always can shop and compare Topshop’s products to the some similar products from the other brands before making a purchase. Therefore, Topshop’s over all products are classified to be shopping products.
Since Topshop operates more than 150 stores in 20 different countries other than its homeland England, it is considered to be a global brand. On the other hand, Topshop is owned by Arcadia Group, a British retail company. So the question is, I am not sure if this also fits to be called a manufacturer’s brand or a private brand.

Product Concept

In product concept, they are different types of consumer products such as business product, consumer product, convenience product, shopping product, specialty product and unsought product. My company Topshop is a fashion clothing retailer. Many stereotypes stores like H & M, Mango and Century 21 are Topshop’s competitors. That means a consumer always can shop and compare Topshop’s products to the some similar products from the other brands before making a purchase. Therefore, Topshop’s over all products are classified to be shopping products.
Since Topshop operates more than 150 stores in 20 different countries other than its homeland England, it is considered to be a global brand. On the other hand, Topshop is owned by Arcadia Group, a British retail company. So the question is, I am not sure if this also fits to be called a manufacturer’s brand or a private brand.

Topshop Prcing

Last year 2009, while fast fashion shops like Gap and H&M yearly revenue fell almost 10%, Topshop's annual sales rose 13% to 13.4 billions. Fast-fashion chains offer two key prepositions: They make trendiest styles affordable and they bring fashion to marker fast. For example, Topshop brought the style of high-heel lattice-caged sandals this spring for a cost of $145 which was nothing compared to a similar Yves St. Laurent booties for more than 1000 dollars. However, for some T-shits Topshop sell for close to $100 bucks, but customers might find some other similar styles of T-shit at H&M costs around $25. It sounds like Topshop sometimes is overpriced. But the truth is people still spending a $100 bill at Topshop because it is the pioneer of leading fashion. People always can recognize which one is Topshop style and which one is not.

Democratization of Information

Democratization of information is a 2010 honors study topic of Phi Theta Kappa Honor Society. This brings us a question about whether or not we should share all information as to live in a society as a whole. According to a discussion in an official Honor Society meeting, all people suggested we should not have a limit to access any information we want to know. However, I was the only one didn’t agree with it. As a marketing student, I know sharing information is good and only good to whoever do not have interaction with business which is impossible. There is no free meal. We have to pay for what we want.

Few days ago, I passed by blockbuster, a video chain store, and saw “all must out” these few words. I felt sad and worry. This video store was running out of business not because of the economic crisis but democratization of information. People can access any movies through passing from their friends or sharing online. A video business collapses would result more businesses to warp up like no one would like to produce movies or video games would not be updated rapidly. This is definitely not a market that we deserve.

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Public Relations

We always say the new generation is the future. In order to abstract more new generation or the properctive customers, Topshop offers 10% discount to all students including on sale items. This is definitely a strategy that keeping a long realtionship with the public in two ways. First it creates an image that Topshop is always fresh and energetic by abstracing more young customers. Second, the new generation is the future of Topshop. A bussiness can continute keeping in date depends on if it can keep the relationship with its prtential customers.

Kate Moss topshop Advertising

Before Topshop launching in New York Boardway, the company started posing a store-wide advertisment in front of the store. Firstly, the sexy model on the post caught everyone's attention. Then, second came in mind was that Topshop would be opening in the Fall of 2009. Whoever passed by would wonder that what kind of store it was because they have never seen or heard of this brand in the U.S. before. The avertisment also seemed to send us a message that doesn't matter you sexy or not, our cloths will make you to become miss sexy.