We always say the new generation is the future. In order to abstract more new generation or the properctive customers, Topshop offers 10% discount to all students including on sale items. This is definitely a strategy that keeping a long realtionship with the public in two ways. First it creates an image that Topshop is always fresh and energetic by abstracing more young customers. Second, the new generation is the future of Topshop. A bussiness can continute keeping in date depends on if it can keep the relationship with its prtential customers.
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