Before Topshop launching in New York Boardway, the company started posing a store-wide advertisment in front of the store. Firstly, the sexy model on the post caught everyone's attention. Then, second came in mind was that Topshop would be opening in the Fall of 2009. Whoever passed by would wonder that what kind of store it was because they have never seen or heard of this brand in the U.S. before. The avertisment also seemed to send us a message that doesn't matter you sexy or not, our cloths will make you to become miss sexy.
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