Topshop’s target market is 15- to 30-year-old women. Although it mainly focuses on young women generation, internally it also targets everyone who loves fashion. This means Age Segmentation exists but does not affect its potential business. On the other hand, Topshop is gender segmented because it only produces women clothing, accessories and shoes. It only works in favor of women. Therefore, the male market is never ever targeted by Topshop.
doesn't Topshop segment the male market too because the store includes Topman which is purely for men ?
ReplyDeleteor is Topman not classed as part of Topshop ?
... confused