Consumer Decision

Topshop as one of the top fashion leaders in England, they not only care about external beauty of a product but also about practical use. If a dress only contains some fashion elements, that just means it is able to catch customers’ eyes but is not enough to persuade consumers to make purchases. In order to have consumers to recognize their need for the product and decide to buy it, a company also needs to promote from the aspect of practical use. So Topshop produced a commercial video about two girls are wearing Topshop Winter Collection to ski. Although the video is pretty simple without big cost of money, it is good enough to convey the idea that their cloths are not only made to flash yourself on the street but to keep you warm all the time.

The only thing that I would recommend Topshop to improve is to have more commercial videos introducing their seasonal collections so that consumers will be alarmed that it is time to shop. Also, I think to have all the commercial videos to be on the TV in New York will definitely abstract more new customers. They shouldn’t limit shoppers down to women but everyone because whoever sees the commercial, even though they are men, fathers or children, they will encourage their sisters, waives and mothers to shop at Topshop which is called nonmarketing-controlled information source.


Video link: http://www.youtube.com/watch?v=VphSLosGm8U