Topshop's target market changed in the past 15 years

Topshop is a chain of women clothing retail stores in UK, as well as in the other countries across the continents. Its target market changed basically due to style and region.

Back in 1900s, Topshop was only considered a flop shop or an unfashionable phenomenon in Britain. But after a decade expenditure, it successfully transformed to be a trendsetting retail brand. Until 2005, Topshop was finally reconized in the public because its Unique collection becomes the first high street range to be shown on the catwalk as part of the official schedule of London Fashion Week. When it came to 2007, the arrival of the first collection designed by supermodel Kate Moss's made another sinigicant change in Topshop history. Topshop also became a mixed contemporary celebrity and trendsetting retail brand. It targets the new generation as well as those run-way models and celebrities like Kate Moss.

In the past 15 years, Topshop forcused on Europe basis business. Nowadays, Topshop starts expanding its business internationally. The first branch store in the United States was launched in New York Soho in last April, 2009. and more flagship stores will be located in different states in the U.S.