Topshop takes American plunge
By Greg Wood
BBC News, New York
Loud music and edgy fashions, boldly displayed with a very British flavour. That is Topshop's new flagship store in New York.
http://news.bbc.co.uk/2/hi/business/7978055.stm
Analysis:
Under economic depression, people would cut bugets on shopping as we have expected in the U.S. Launching the first flagship store in U.S. for Topshp, a british clothing company was considered to be an investment because most of the Americans may no longer spend money on luxury cloths. However, the fact proves that Topshop has become a sucessful investment here. In the U.S., no matter how bad the economy is, people never save money clothing spending, especially for girls and women. Therefore, in anticipation, more Thpshop chain stores will be open within few years in some states in the U.S.
This month, Topshop will be collaborating with three eminent designers: Ann-Sophie Beck’s slashed horror-inspired clothing, Jonathan Saunders’s work wear, and Ashish’s studded collection. Having new designers to join, more customers will be attracted to visit it branch stores including some customers never shopped. In this way, by adding new fashion elements to stores in a short period of time can keep this company being fresh in everyone’s mind. This is what essentially means fashion.
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