Topshop Goes Internationally

In 2005, Topshop became the first high street name to stage a catwalk show in London Fashion Week. It was Topshop’s first time to be on the screen in front of millions of international audiences. It signaled that Topshop should recognize the international market.

In order to establish Topshop as an international trendsetter, Mr Phillip Green, the owner of Topshop, believed “both through flagship overseas outlets in big cities and, much easier and faster, through online retailing.” (TIMES ONLINE)

Nowadays, 5 years has been gone, Topshop already owns over 100 international locators in Asia, Americas and Europe. For the future market expansion, Topshop basically aims at the market at Canada and some other big countries in Asia such as China. As succeed launching its first retail store in New York, Topshop will also consider developing more outlets in America in order to satisfy Americans’ demand.